Local Search Marketing
When was the last time you used one?
Let’s face it, the phone book is dead.
Today we use our computers, tablets, and smart phones to find everything, from phone numbers, to recipes, to the things we want to buy.
Google has reported that they handle up to five billion searches a day. That’s right, Billion, with a B, every single day. This does not include searches handled by Bing, Yahoo, etc.
From these search results, we also know that the higher a result is on the page, the more likely someone is to click on it.
How much more likely?
- 32.5% click on the first result.
- 17.6% click on the second result.
- 11.6% click on the third result.
That’s right, the first three results capture over 60% of all of the clicks. In fact, just going from the first position to the second drops the odds almost in half. The rest of the positions on the first page (top ten results) each get less than 10% of the clicks.
If you are not on the first page of results, it is even worse, as these results get less than 1% of the available traffic. That means if you are not on the first page, less than one out of every one hundred potential customers will even see your business.
How can we help?
At Geek Fu, we understand how search works.
From what your customers are searching for, to how the search engines see your company.
We can help you put together a comprehensive search marketing plan, customized for your business.